Thinkific Pricing in 2023


If you want to use Thinkific as an online learning platform, you must first grasp how Thinkific pricing works. What you pay – or do not pay – has a direct impact on the features you have access to, which can influence the success of your course enterprise.

Thinkific Pricing Review

Thinkific has four pricing plans.

  1. Free Plan
  2. Basic Plan
  3. Pro Plan
  4. Premier Plan

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When comparing the prices offered by Thinkific, it is important to pay attention to both the monthly and annual options. To begin, the company, much like the majority of other businesses in its industry, lists its prices on an annual basis by default. When you pre-pay for an entire year, your monthly cost is reduced to this amount. If you do not intend to do that, the pricing may appear to be quite a bit lower than it actually is; nevertheless, this is not the case.

Check out our article Thinkific coupons to get maximum discounts.

Thinkific Growth Package Overview

Now, everything that was just discussed is wonderful and not overly complicated, but if you spend a bit of time on the Thinkific website, you’ll discover that the company offers a bundle that’s referred to as the “Growth” package. From my interactions with people who read Learning Revolution, I’ve found that this package can be a source of some misunderstanding; I believe this is because it is essentially an add-on to the Pro plan.

To put it simply, you must already be subscribed to the Pro plan in order to access the Growth features. If you have more than 100 active users (i.e. people who have actually registered in a course), you can add on the Growth plan for free for the first 100 users, and then it will cost 10 cents per user per month after that. Pricing reaches a maximum of $499 per month, which is the level at which Thinkific’s Premier plan can be purchased.

Thinkific Pricing: Does it Worth it?

I believe that resolving this question needs first determining whether you believe that paying for a course platform is worthwhile.

Many of my followers are frugal and bristle at the thought of paying $39 or $99 a month for a platform. As I write here, if all you’re doing is selling video access, that’s great – paying for a top online course platform might not be worth it.

However, if you are serious about providing well-designed, impactful, and easy-to-track and assess educational experiences, you will need a course platform. And, if $99 per month seems excessive, you need a better approach for your course business; that fee should be a fraction of the monthly revenue you produce.

The second question is if Thinkific’s pricing is competitive with that of other paid platforms. In my opinion, when you combine the features Thinkific offers at each pricing level with the company’s good reputation for customer assistance, the answer is yes: Thinkific compares well and, in fact, outperforms most of its competitors in its class.

Frequently Asked Questions

Is there a free version of Thinkific?

Thinkific’s free plan is really generous. On their free plan, you can have an infinite number of students and create one full course. This includes all content hosting, such as videos. You’ll also have access to their quizzes and surveys, as well as immediate access to any profits you generate.

Can I use Thinkific as my website?

Sites hosted on Thinkific cannot be incorporated within another website’s domain. Additionally, you are unable to embed Thinkific inside of an iFrame. A Thinkific site must exist as a separate entity in order to make use of Thinkific for the purpose of offering courses; however, this site can coexist with external marketing or sales pages.

Does Thinkific use WordPress?

Our WordPress plugin makes it simple for you to move the material you’ve created on WordPress over to Thinkific or to link directly to the checkout page of your Thinkific account.


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