A logo of your brand is the identity, you have to design a logo that can show the best of your business. A well-designed logo can help in bringing lots of audiences to your business. But if you use the wrong design for the logo then it may fail to communicate with the people and it can affect the brand name a lot. So, before you finalize a design for your logo, there are certain tips that you should check. Today the business depends on how much your customers believe in you.They use lots of money on visual tools to attract customers. The logo is no longer just a symbol but an identity. So, it’s necessary to make a well-designed logo which can attract more customers to your business.
Top tips for effective logo design in 2021-22
Know your brand
Before you start designing a logo, it’s necessary to have the correct insight into your brand. You have to think about the group of particular people who are the potential customers. Think about your business, market scope, and brand. Now inspect various ideologies which can show a better part of your business and help to show about your brand. Like people, your brand also has a concept; check if the concept is light or dark. A logo for a soft concept will be different from a tough brand. Get all the details and then choose the logo theme.
Should reflect your business
Just creating an attractive logo won’t be enough if it can’t represent your business. Using a few figures and colors can make a beautiful logo but it should reflect what your business is. Design a logo that aligns the details of your business and help to gain identity on the market. Check the logos of other businesses and create your logo which can tell more about your business.
Know the audience
Your customers are the most important entity for the business. Among the crowd of millions, who are your targeted customers. While creating a logo, it’s necessary to find the correct group of customers. If you have a beauty product industry for women, you can design a logo that can show the feminine and strength of the women. For a financial business, you can create a growth-related logo.
Check your competitors
Along with the audience, check your competitors. Get more details about them like what their strength is. Find their weakness and make it your plus point. Add those things to your logo so the people get a better idea. Show the offerings to lure the audience.
Create Sketches
Instead of creating a logo directly, make sketches. If you make the logo on the logo maker then it will look good enough and you directly finalize it. But it may lack creativity. Creating the sketches on paper help in drawing all the ideas which are on your mind. Don’t worry about lots of details, create sketches and redo them until you find the logo which can show more about your business.
Get Inspiration
For the logo design, inspiration is necessary. A logo without meaning is useless. You can get inspiration from various platforms like Instagram, Pinterest etc. Lots of experts share their work on these platforms. Check for ideas that can relate to your business. Don’t copy the idea, get the insight and design your own logo.
Select your design style
There are certain design styles for the logo. You can select themes like kooky, modern, classic etc which relate to your business. If you have a music store then you can choose a classic theme logo design. Using classic themes often builds trust in the brand and shows that you have good taste.
Your logo design should stand out
While creating a logo, if it looks similar to your competitors one, redo it. Using a similar logo shows that you are copying another’s theme and ideology. Many times people may misunderstand your brand name as theirs. Many people may start talking ill about the business. So, use a logo that has different themes, colors, figures, etc. Your logo must look unique and attractive.
Get a memorable design
Creating a memorable design for a logo is very helpful. Sometimes people forget the name of the brand but can recognize the business from its logo. Say you have a cafe downtown. People may forget the name but remember the logo and can revisit your place easily. You can add special fonts, symbols, figures etc. to add uniqueness to the design.
Correct Impression
The logo of your business should have the correct impression on the customers. They can easily get to know about the business by the logo. A good logo can provide a good impression on the customers so they can trust the business. If you have a woollen clothing store, add mittens or even a sheep figure on the logo.
Correct color choice
Choosing the correct color for the logo is crucial. Using a bright color like red may look aggressive. Choose color according to the type of audience. For children or teens, you can add joyful colors. But for working-class and elderly people you should go for sober colors. If you design a classic logo, use dark colors like black, golden, dark green that makes it more royal.
Choose font wisely
People often choose the font without thinking. No, you must choose a font according to the type of business. For a restaurant; you can use handwritten or more friendly fonts. But for businesses like big hotels, food industry, schools, etc choose a bold font which suits the business.
Choose the Logotype
Always using the figures is not necessary. You can use the brand name on the design. Instead of too much complexity, use the brand name with a good font and background. You can add geometrical figures or some simple designs for making the logo more attractive.
It should be simple
Whether you use lots of drawing or just add a few geometric figures, the logo should be simple. People often think a complex logo looks more attractive. But for a business, use a simple logo that can provide details about your business directly.
Use correct size
Your logo should be the correct size. Rectangular logos are more common. But you can create circular, triangular logos for the business. The size of the logo matters a lot when creating a billboard. The logo should be visible and look attractive on the billboard.
Should look good in black and white
Your logo should also look good without colors. While adding the logo on paper like newspaper, faxed documents, etc; they will appear in black and white. Create a logo that can look good on colorless versions.
Stick with the design principle
People often create designs that are trending. But as a business, you need a logo that can always look good. Instead of choosing trends, use the basic logo designs. These designs will look good even after decades.
Tell a story
People often like to hear the story. Create a logo that can show the story behind the business. If you have a coffee store then you can add the name of the place where you get the coffee beans. It not only tells about the origin but also the love towards that place.
Don’t go direct
A simple design doesn’t mean going direct. If you have a school, don’t use a photo of your school as a logo. These logos look way direct and gaudy. Instead of it, you can add a design that can symbolize growth or strength.
Try using negative space
You can use the negative space on the design. Use the vacant space to tell more about the brand. You can add special characters or figures in the negative space and add creativity to the logo.
Get a feedback
After creating a logo, you should ask certain people about it. You can ask designers or the people in your business. Ask them whether the logo is providing a good impression or not. After getting the feedback, you can finalize the best design for your logo.
