Instagram is not just a platform for brands and influencers to sell their products and/or services. It is also a platform where individuals and organizations can engage in social media activism to raise awareness and funds for various causes. Over the years, many non-profit organizations have managed to raise money through donations on Instagram, and if you want to do the same, you’re in the right place. In this article, we’ll give you all the information you need to use Instagram to run donation drives and campaigns. So read on.
1. Plan your Instagram fundraising campaign
While Instagram can be an incredibly powerful platform for fundraising, the fact is that you can’t start fundraising without a solid plan. So, before anything else, plan your campaign. Ideally, the following goals should be included in your campaign plan:
- The title of the fundraising campaign
- Campaign duration, i.e. how long the campaign will last
- A campaign hashtag that you can use across the social media landscape to spread the word
- A calendar of campaign content along with draft content
- How you will monitor and measure campaign results
- Once these things are clear, it’s time to start taking action on Instagram.
2. Turn Into Professional One
There are many people who have raised money for various causes through their personal Instagram profiles. While this is certainly an option you can consider, we recommend upgrading your profile from a personal profile to a business profile. Why; because with a professional profile, your campaign will appear more professional and you can engage more donors. When upgrading to a business profile, it’s important to include the link to your campaign landing page in your bio.
Once your landing page link is included in your bio, you can direct people to visit it every time you share a post related to your campaign. Try to maintain your following as well, use follow for follow trick or use promotion by your friends. Although, buy Instagram followers Nigeria to feel confident and to grow instantly. Also, when setting up your business profile, include as much information as you can about your fundraising campaign. This is to ensure that interested individuals and businesses do not have lingering questions about what your fundraiser serves. Quite simply, the answers need to be out there for all to see.
3. Add Instagram Donate Button and Stories Donate Sticker
As a result, you have the Donate button and Stories Donation stickers, which allow potential donors to contribute to any social cause without leaving Instagram. It is vital to add these buttons and stickers to your Instagram business profile. Here’s how you can do it:
First, link your business account to your verified Facebook page (if your campaign doesn’t have a Facebook page, get it done and dusted now!) Next, go to your Instagram settings and go to your Business page, where you should see the “Donate” option – tap on it Here, you will see the “Add Donate Button to Profile” option – tap on it and you will have successfully added the Donate button To add the story donation sticker, you need to open your verified Facebook campaign account Go to the Publishing Tools page – you can find it in the top section of it
Facebook home page
Here, select Donation Settings, after which you should see an option called “Allow users to add donation stickers to Instagram Stories” with a box next to it – check the box Click Save to save your changes and you’re done – now you’ve added both the Donate Instagram button and Donate Stories stickers It’s important to remember that in order to use these donate button and sticker features, your organization must be registered as a 501(c)(3) US nonprofit. So if your nonprofit is based outside of the US, unfortunately, you can’t use these features yet. Hopefully, Instagram will tweak things in the future so that nonprofits outside the US can also take advantage of these features. However, even if you can’t make the most of these features just because your organization isn’t based in the US, there’s still a lot you can do to raise money through your Instagram account.
4. Perfect your hashtag usage
This is where hashtag usage can come in and spread awareness about your campaign through social activism posts. On Instagram, hashtags play a key role in making posts more discoverable, so you can’t afford to ignore them. Some of the most popular hashtags used by almost every fundraising campaign on Instagram include:
- #Be the change
- # Good
- #I offer
Before you start using hashtags in all your Instagram posts to increase awareness of your campaign, there are a few things to keep in mind. For starters, you should only use hashtags that are relevant to your posts. Sometimes, you might be tempted to use trendy hashtags to get noticed. However, the fact is that if these hashtags are not relevant, Instagram moderators will treat your posts as spam. If you continue to post content with irrelevant hashtags, your account may be shadow banned, meaning your content will be banned, and the worst part is that you won’t even know it’s happening.